Entrepreneur, Danh Tran appeared on season 10 of ABC’s Shark Tank to pitch his idea, Butter Cloth. Did this apparel company catch the eye of any of the investors? What happened to his company after Shark Tank aired? Find out if they are still in business today.
Business Name
Butter Cloth
Founder
Danh Tran
Business Genre
Apparel
Shark Tank Season and Episode #
Season 10 Episode 4
Asking Price
$250,000 for 10%
Business Status
In Business
What is Butter Cloth?
Butter Cloth are stylish, comfortable cotton shirts that, yes, practically feel like butter. The shirts are luxuriously soft, feel like your casual shirts, but look more formal. Their focus is on people searching for comfortable professional shirts that have appealing designs and a good fit. The shirts are made from 100% long fiber cotton and go through a special manufacturing process to get their super-soft quality.
Yes, Danh Tran struck a deal with Robert Herjavec for $250,000 for 25%.
Shark Tank Recap
With a successful presentation and heartfelt story, Danh struck a chord with the sharks. But, unfortunately for ones like Lori Greiner, investing in Buttercloth competed with her other brands, so she went out. Mark Cuban went out because he thought they should spend more time on marketing. Guest shark Charles Barkley thought it was too risky; he was out. Kevin O’Leary was scared away by the customer acquisition costs, so he went out.
This left Robert Herjavec. Robert was really touched by Danh’s immigration story, and liked their online strategy. He believed he could help the brand, so his offer of $250,000 for 25% still stood – firm. Danh accepted.
Butter Cloth Shark Tank Recap: How Much Did They Ask For?
They went into the tank asking for $250,000 for 10%.
Who is Danh Tran?
Danh Tran came to the US from Vietnam. He’s been into fashion since he was young, and eventually studied fashion design at Otis College of Art and Design. Then, he was head designer at Affliction Clothing for 10 years. His idea for Butter Cloth came about because he was frustrated by how scratchy and stiff traditional shirts were. So, he decided to make his own. He even got former NBA star Metta World Peace as an investor and celebrity spokesperson for Butter Cloth.
Are They Still in Business?
Yes, they are still in business. In a Shark Tank update episode in season 11, they introduced the Robert Herjavec Collection. In summer 2021, they introduced underwear to the line, as well as Icy Cotton Polos, which have cooling properties. Butter Cloth 10.0 is their latest endeavor, which apparently are shirts 10x softer than the original style. Shop their styles now.
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